Current clients (the past 365 days or so)

  • Audiotonix

  • Bubble Communications

  • IBC365

  • InBroadcast

  • MX1

  • RedShark News

  • Televisual

  • Viaccess-Orca

I have also written for:

  • Broadcast

  • IBC

  • ISE Daily News

  • SVG Europe (I set that one up)

  • Televisual

  • The IBC Daily

  • TV Technology

  • TVBEurope

More people I write/have written for:

Numerous corporate clients (Avid, BKSTS, IBC, MJO Broadcast, Quantel, Sony, Sony Professional, VMI, White Noise PR etc)

Numerous PR clients

Numerous websites

All in all, 25 years of doing this for a living has resulted in quite a long list, but highlights include: The Face, Edge, Computer Arts, Sounds (that's where I started), and, as the ads say, many more.

The problem with toasters (and other technology)

The problem with toasters (and other technology)

A while back, I had to buy a new toaster. You would think this was a simple process; it’s not. And the problems I encountered along the way tell us a lot about what is wrong with buying technology today.

This is a piece from RedShark published back in 2015 but no less relevant today. Here’s the obligatory snippet:

Quickly browning two slices of bread at the same time should not be a problem that vexes modern technology too much, but trying to buy a modern toaster that a) works how you want at b) a price you are prepared to pay is a step into a vortex of deeply unsatisfying compromises.

And this is important, because this process can be easily mapped to other products, such as cameras.

Toaster A is thought of as okay by 50% of people, loathed by 20%, and costs £35. Toaster B costs £120 and is considered a religious experience by 60% of buyers, but the manufacture apparently switched to China in 2012, the new components are shoddy, and the recent reviews are poor . Toaster C meanwhile is £15 but the slots are too small for large loaves. Then there is Toaster D whose walls are made of glass so that you can see the toast browning inside. Toaster D looks great, costs £150, but is apparently not so good at making toast.

Every single time I stepped down the decision tree on a likely candidate, I ended up coming across a deal-breaker and reversing my course. It took days and, in the end, I ordered a variety of Toaster A which is sitting in the kitchen at the moment. It looks all right, the bread fits, it toasts unevenly, it feels plasticy, and — if I’m lucky — it might last me a couple of years. It is the classic ‘meh’ purchase.

Currently, I’m just very glad I’m not sitting here with a £500 (or significantly more) camera in my hands going ‘meh’.

So, what is going on here? How has the consumer experience become quite so complex and unsatisfying? I reckon it’s down to the interplay between two factors: an over-reliance on the Wisdom of Crowds and faulty manufacturing processes.

The challenges for OTT in 2019

The challenges for OTT in 2019

The future in 350 words exactly

The future in 350 words exactly